clear communication | it’s a doddle
Being a jobbing copywriter you learn a thing or two about clear communication. There’s no big secret to it - but you’d be suprised how easy it is to drift off in an attempt to be different, exciting, unique and interesting.
Those qualities are all excellent - but what you really need to be is clear. If you’re facing a blank sheet today, try answering these questions on the page. When you get to the end, you’ll have the bones of your presentation/blog post/article.
Five easy steps to good copy | toe, heel - kick, ball change, ball change!
1. What are you really trying to say? | Keep it real simple.
2. How does your message relate to the problem/goal/opportunity/situation?
3. What needs to happen and how will you know when it works and when it’s right?
4. What does your company and/or your audience gain by doing it or lose by not doing it? | Sell the benefits!
5. What action do you want your audience to take now? | Never leave them hanging.
