Posts tagged copywriting

Being a jobbing copywriter you learn a thing or two about clear communication. There’s no big secret to it - but you’d be suprised how easy it is to drift off in an attempt to be different, exciting, unique and interesting.

Those qualities are all excellent - but what you really need to be is clear. If you’re facing a blank sheet today, try answering these questions on the page. When you get to the end, you’ll have the bones of your presentation/blog post/article.

Five easy steps to good copy | toe, heel - kick, ball change,  ball change!

1. What are you really trying to say? | Keep it real simple.

2. How does your message relate to the problem/goal/opportunity/situation?

3. What needs to happen and how will you know when it works and when it’s right?

4. What does your company and/or your audience gain by doing it or lose by not doing it? | Sell the benefits!

5. What action do you want your audience to take now? | Never leave them  hanging.

www.copymojo.co.uk

“Business writing is not an alien world that exists apart from other types of writing. Writing well for work actually relies on much the same techniques that make popular writing sing — the apt detail, the twist ending, that one little detail that gives you credibility.”

Jessica Stillman (bnet team)

A great writing style for your business articles, blogs and letters is casual and conversational. Read your text aloud before you press that button. If your piece sounds like your natural tone in conversation, then it will flow well for your reader. If it sounds like you’re back in school reciting from a set text then it’s back for another edit for you my friend.