Posts tagged writing

Being a jobbing copywriter you learn a thing or two about clear communication. There’s no big secret to it - but you’d be suprised how easy it is to drift off in an attempt to be different, exciting, unique and interesting.

Those qualities are all excellent - but what you really need to be is clear. If you’re facing a blank sheet today, try answering these questions on the page. When you get to the end, you’ll have the bones of your presentation/blog post/article.

Five easy steps to good copy | toe, heel - kick, ball change,  ball change!

1. What are you really trying to say? | Keep it real simple.

2. How does your message relate to the problem/goal/opportunity/situation?

3. What needs to happen and how will you know when it works and when it’s right?

4. What does your company and/or your audience gain by doing it or lose by not doing it? | Sell the benefits!

5. What action do you want your audience to take now? | Never leave them  hanging.

www.copymojo.co.uk

A great writing style for your business articles, blogs and letters is casual and conversational. Read your text aloud before you press that button. If your piece sounds like your natural tone in conversation, then it will flow well for your reader. If it sounds like you’re back in school reciting from a set text then it’s back for another edit for you my friend.

Flushed with the happy I get when I set out to meditate and I manage more than 3 minutes without mentally wandering off to check the kitchen cupboards for breakfast opportunies; I arrived at my desk this morning wide open to inspiration.

“Hit me inspiration, take your best damn shot mate, right here on the noggin - crack me a good ‘un - I am so ready.”  I don’t say this out loud of course, the long suffering, patient beyond the ability or understanding of most normal humans partner is quietly going about his geeky business. He doesn’t need my internal dialogue spilling over his muesli first thing.

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